The APRILMORNING SUPERCROP Study.

Presented as part of APRILMORNING’s ongoing inquiry into plant fibres, the SUPERCROP Study reveals the inherent elegance of Cannabis Sativa L.—an ancient botanical whose gifts extend beyond the garment to the ground itself.

Developed through dedicated research and cultivation, the project honours the regenerative properties of canapa: a fibre that restores even as it yields, that offers abundance without excess. A single hectare draws down between nine and fifteen tonnes of carbon in a growing cycle of mere months, while its roots bind and enrich the earth, cycling nutrients back into the soil and reducing dependence on synthetic input.

Above ground, its flowering stalks rise tall—sheltering pollinators during the high sun of late summer, offering their bloom when other crops fall dormant. Its demands are few: minimal water, no pesticides, and yet it returns generously, producing up to 250% more fibre than cotton, and sixfold that of linen, from the same land. A true equilibrium of ecology and yield.

At the heart of the SUPERCROP Study lies an ethos of collaboration—with nature, with process, with restraint. Canapa is not simply cultivated; it is partnered with. Its fibres carry the imprint of climate, soil, and time—each harvest a subtle variation, each thread a testament to presence. Where conventional agriculture seeks control, here, the material guides the hand.

Each garment bears this narrative—of renewal, of stewardship, of possibility. The SUPERCROP Study invites us to imagine not just what we wear, but how we live: in rhythm, in reciprocity, in repair.

Documented by Jethro Marshall.