CANNABIS SATIVA L.

A closer look at this fibre of virtue.

In the conversation around personal well-being, what we wear is rarely mentioned. And yet, the garments that sit closest to the skin are often our most intimate companions—capable of soothing, supporting, and, in some way, healing.

At APRILMORNING, we begin with a simple belief: that clothing should do more than adorn—it should nurture. This belief led us to Cannabis Sativa L., known more familiarly as hemp. A fibre of ancient origin and modern relevance, it forms the foundation of a clothing collection designed to support the body and honour the earth.

A microbial ally

Hemp is a living testament to natural intelligence—resilient, breathable, and remarkably attuned to the needs of the skin. Its antimicrobial qualities help maintain a healthy skin microbiome, while its hypoallergenic nature makes it gentle for even the most sensitive skin types.

Naturally porous, hemp wicks away moisture and allows the skin to breathe—an organic alternative to synthetics that trap heat and perspiration. The result is a sensation of freshness that lasts through the day.

Second skin comfort and thermoregulation

Over time, Canapa softens and conforms to your body, becoming a second skin that marries strength with flexibility, allowing for fluid movement while maintaining its grace. Its thermoregulatory properties ensure balance, keeping you cool on hot days, and warm in the cold, making it a versatile companion across climates. This is not merely clothing, but an invitation to engage with the world through the intelligence of nature’s pharmacy, where vitality and elegance converge.

Natural UV protection

Hemp possesses the highest naturally occurring UV protection of any fibre, thanks to its dense structure and high lignin content, making it uniquely equipped to shield the skin from harmful rays without the need for chemical treatments.

Odour-resistant and hypoallergenic

Naturally resistant to odour, hemp garments remain fresh between wears, requiring less frequent washing. Over time, the fabric softens, taking on the shape of the body it clothes, becoming more familiar and more comfortable with every wear.